Nagaoka City, where Yoshinogawa is located, is one of the areas with the heaviest snowfall in the world. The clear water created when this snow melts and percolates down the mountains is then used for growing rice. And this rice is made into sake. The snow also creates clean air and serves as a natural refrigerator, and plays the role of keeping the storehouse at a constant temperature.

We specify that the rice used in Yoshinogawa sake come from Niigata Prefecture, and since 2016, the company has been growing its own rice. (Currently, approximately 10-20% of the rice used is grown by the company). We believe that using local rice and water and brewing it with the skills of the local Echigo Toji is a requirement when brewing local sake.